Obsessively Local
From the French Broad River Valley, to the Great Smoky Mountains – committed to keeping Asheville authentic.
When you have an opportunity as special as the Flatiron, it also comes with great responsibility. This structure is more than just a building. It’s a lifetime of stories, dreams and personal experiences that, collectively, are part of what make Asheville a unique community we are all proud to call home. It’s with this in mind that the Flatiron Preservation Group has committed to the restoration and preservation of our iconic downtown building. The Flatiron will remain intact, and receive a thorough renovation by our team of skilled craftsmen to restore this historic icon beyond its original glory.
Re-imagined and full of renewed life, the Flatiron will live on as a boutique hotel destination that everyone in Asheville can experience and share with friends and family.
Preservation and community – these are the core values of the Flatiron Preservation Group.