Obsessively Local

From the French Broad River Valley, to the Great Smoky Mountains – committed to keeping Asheville authentic.

When you have an opportunity as special as the Flatiron, it also comes with great responsibility. This structure is more than just a building. It’s a lifetime of stories, dreams and personal experiences that, collectively, are part of what make Asheville a unique community we are all proud to call home. It’s with this in mind that the Flatiron Preservation Group has committed to the restoration and preservation of our iconic downtown building. The Flatiron will remain intact, and receive a thorough renovation by our team of skilled craftsmen to restore this historic icon beyond its original glory.

Re-imagined and full of renewed life, the Flatiron will live on as a boutique hotel destination that everyone in Asheville can experience and share with friends and family.

Preservation and community – these are the core values of the Flatiron Preservation Group.

Flatiron Preservation Group

At the center of Asheville – committed to our community. Watch our video story below to learn more:

Featuring all That is Unique in Asheville

From local brewers to musicians on the iron stage, the Flatiron Hotel will become the anchor to a vibrant community.

Local Breweries

Step out of the lobby into a unique Asheville experience.

Asheville Artists & Musicians

Not only for visitors – The Flatiron Hotel fosters community.

Asheville Diners and Coffee Shops

Stay the night downtown. Grab breakfast on a walkable Wall Street.

Local Chocolates & Desserts

The Flatiron Hotel is the best way to discover what makes Asheville, well… Asheville.

Reinvesting Into Asheville

Preservation for generations to come, a walkable Wall Street, locally owned and operated.

Preservation of the Flatiron Building for generations to come.
An iconic downtown destination the entire community will be able to enjoy.
Revitalization of the building, which needs repairs & updates.
A generous tenant relocation package.
Locally owned and operated.
Bolsters and supports downtown businesses.
Opportunity for a “Walkable Wall St.”
Partnership opportunities with the local community.
Much needed safety enhancements.
Thoughtfully managed construction – by a longtime staple of the Asheville business community, Beverly Grant, and performed by local workers.
Committed to paying a living wage.

FAQ

Frequently answered questions.

What will happen to the Flatiron building?

In short, only good things! The building is not going anywhere, and we are committed to restoring it according to the highest standards of historical preservation for generations to enjoy. The architect of the building, Albert Wirth, would be very proud.

What type of hotel will the Flatiron be?

The Flatiron will be a unique, independent boutique hotel operated in the current Flatiron building. It will be designed to complement the unique culture of Asheville.

What will happen to the current tenants of the Flatiron?

The Flatiron Preservation Group is working closely with the tenants to assist in relocation. Also, we’re offering a generous compensation package which will help tenants get settled in their new space, when the time comes for relocation.

How are you preserving the building?

From the owners to the architect to our award-winning construction team, we’ve put together a team who are committed, first and foremost, so making sure that the Flatiron is preserved for future generations and upholds the standards set by state and local preservation guidelines.

When will the hotel open?

Construction is anticipated to begin at the end of 2019. We’re hoping to celebrate our Grand Opening in late 2020.

How can I work with the Flatiron?

There will be many opportunities to work with the Flatiron, ranging from the renovation process to positions serving our guests. Feel free to get in touch through our contact form below if you’d like to become part of the Flatiron Family.

Get in Touch

Ask a question, offer your services, let us know if you’re interested in a job, or just say hi.